April 9, 2025

Is the Hero’s Journey Dead? How to Write Winning Copy TODAY with Kulin Shah

Episode Highlights

[05:21] Copywriting Essentials That Haven’t Changed
The enduring power of a great headline, hook, CTA, and irresistible offer.

[08:46] Why Founders Should Master Marketing & Sales First
Why outsourcing sales and marketing too soon is a massive mistake.

[15:08] The Comfort Trap of Branding Early
Why obsessing over logos and colors won’t build your business—and what to do instead.

[18:25] Copy First, Design Second
Kulin’s Star Wars analogy: “A great script beats great visuals every time.”

[21:40] The Shift: From Hero’s Journey to Something More Powerful
Why traditional storytelling formulas are losing their effectiveness.

[26:54] Predictability Kills Emotional Connection
How familiarity in copy lowers conversions—and how to avoid it.

[33:02] The RISE Framework Unpacked
Relate. Illustrate. Shift. Empower. The new model for compelling storytelling.

[37:59] Why Aspirational Messaging Beats Pain-Based Copy
Real-world examples from Apple, Rolls-Royce, and luxury branding.

[45:48] The Holistic Power of Quantum Empire
How Ryan, Kulin, and their team are reshaping the coaching industry—together.

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