The Coaching Equation

The Coaching Equation

Being an extraordinary coach doesn’t make you a profitable one and no matter how hard you wish, the client fairy isn’t coming to drop clients in your lap. Building, growing, and scaling a coaching business isn’t about the shiny object marketing tactic, the slick sales script, or a two hour morning r...

Recent Episodes

Nov. 18, 2025

Path to Mastery: How to Survive the Startup Phase and Avoid the Fatal Mistakes That Kill 90% of New Coaching Businesses

This episode kicks off a four-part series exploring each stage of the path to mastery—Startup, Stability, Success, and Mastery. Today, we’re diving into how to not just survive the startup phase but step up and own your role ...
Nov. 4, 2025

Revisiting: The Secret That the Top 2% of Sellers Know That You Don't

In this episode, we’re diving into the one thing that the top 2% of high-performing salespeople are doing consistently: optimizing their time. We’ll talk about how to leverage your “prime time,” the right way to follow up, ho...
Oct. 28, 2025

From Operator to Owner: Ral West's 6 Timeless Principles (45 Years, Multiple Exits)

In this episode, Visionary Business Leader and Systemization Expert Ral West shares her insights on making the shift from being an operator to becoming a true owner. Through her 6 guiding principles—applicable to every busine...
Oct. 22, 2025

The New Rules of Sales: How to Foster Trust When Buyer Confidence Is Dead

In this episode, we’re diving into how sales engagement has evolved and how it shifted focus to creating connections, fostering trust, and serving from a place of truth. We’ll take a closer look at today’s sales landscape, ho...
Oct. 14, 2025

Why Your Beautiful Brand is Costing You (And How to Fix It) with Nadine Hanafi

In this episode, we’re joined by Nadine Hanafi, creator of Digital Brand Kit (DBK), to talk about how design can make or break your business and the importance of finding your true visual identity. Nadine opens up about her j...
Oct. 3, 2025

The 4-Step Framework That Transforms Dreams into Reality with AI Visionary Niko Arapkiles

In this first live episode of The Coaching Equation podcast, we’re joined by Niko Arapkiles, an AI visionary and founder of Vision Espresso, to talk about the power of visualization and the 4-step framework he uses to help pe...

Reviews

Love this!

"This is the only podcast Im listening to. I love the energy between Brook and Ryan, get so much value from each episode, enjoy the experts that they invite as guests, and gave directly implemented s…"

Susan Ortolano | April 2, 2025