The Coaching Equation
Being an extraordinary coach doesn’t make you a profitable one and no matter how hard you wish, the client fairy isn’t coming to drop clients in your lap. Building, growing, and scaling a coaching business isn’t about the shiny object marketing tactic, the slick sales script, or a two hour morning r...
Recent Episodes
April 2, 2025
Sales Team Secrets: Your Guide to Hiring, Training, and Retaining Top Performers
Episode Highlights [00:00] When (Not) to Hire a Salesperson Ryan and Brook explain why most coaches hire too early—and the costly mistake of hiring just to escape sales discomfort. [02:56] The Must-Have Metrics Before You Bri...
March 26, 2025
The Truth About Low-Ticket Offers: Do They Really Cannibalize High Ticket Sales?
Episode Highlights [00:11] Where This Debate Comes From Ryan and Brook open up about a common fear in the coaching space: Will a low-ticket offer sabotage high-ticket sales? The answer: only if you build it wrong. [01:15] Why...
March 19, 2025
Our Event Strategy Shift: Steal These 4 Secrets Now
Episode Highlights: [00:01] Why We Shifted Our Event Model Ryan and Brook reveal the intentional changes they made to their live event strategy—including allowing guests into mastermind events—and how this shift prioritized c...
March 14, 2025
Fast Five for Friday: Born to Win, The Programming to Fail, and The 490 Formula
Episode Highlights: [00:12] The Power of Passion Projects Brook shares how revisiting a long-shelved book project reignited his creativity and focus—reminding us all that when passion calls, it’s time to go all in. [02:07] Th...
March 4, 2025
The Secret That the Top 2% of Sellers Know That You Don't
Episode Highlights: [00:00] The Calendar Mistakes Costing You Sales Ryan and Brook break down why most salespeople and business owners fail to maximize their calendar—and how simple scheduling changes can skyrocket your conve...
Feb. 28, 2025
Fast Five for Friday: Hindsight to Foresight, Practical Success, and The Power of Systems
Episode Highlights: [00:13] The Question That Changes Everything What would you do if you completely trusted yourself? Ryan shares how this question stopped him in his tracks, revealing hidden doubts and subconscious fears th...
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