The Coaching Equation
Being an extraordinary coach doesn’t make you a profitable one and no matter how hard you wish, the client fairy isn’t coming to drop clients in your lap. Building, growing, and scaling a coaching business isn’t about the shiny object marketing tactic, the slick sales script, or a two hour morning r...
Recent Episodes
Aug. 21, 2025
You're Playing Checkers...He's Playing Chess: Business Mastery Lessons From an $81 Million Day
Episode Summary: Ryan Lang and Brook Bishop dive deep into a record-breaking $81 million book launch, breaking down the strategic elements that made it successful and why most coaches are approaching their business growth com...
Aug. 14, 2025
Slow Down to Speed Up - How Immersive Focus Creates Breakthrough Results
Episode Summary: In this high-energy episode, hosts Ryan Lang and Brook Bishop share their transformative experience from a recent Arizona trip where they accomplished more in two days than they had in six months. They dive d...
Aug. 7, 2025
From Bankruptcy to Billions: The Business Comeback Stories Every Business Owner Needs to Hear - Part 2
Episode Summary: In part two of this powerful series, Ryan and Brook dive deep into three more legendary comeback stories that will reframe how you think about crisis and failure. From FedEx CEO Fred Smith's desperate Vegas g...
July 31, 2025
From Bankruptcy to Billions: The Business Comeback Stories Every Business Owner Needs to Hear - Part 1
Episode 59: From Bankruptcy to Billions: The Business Comeback Stories Every Business Owner Needs to Hear - Part 1 Episode Summary: In this powerful two-part series, Ryan and Brook dive deep into the mindset required to overc...
July 17, 2025
The 3 Scariest Questions in Sales That Close 75-80% of Deals
Episode Title: The 3 Scariest Questions in Sales That Close 75-80% of Deals Episode Summary: Ryan Lang and Brook Bishop reveal the three most feared questions in sales that most people avoid—yet these same questions are what separate top closers from everyone else. Learn the permission-based sales …
July 10, 2025
Want vs Need: The Freedom Formula Every Coach Must Master
Episode 56: Want vs Need: The Freedom Formula Every Coach Must Master Episode Summary: In this transformative episode, hosts Ryan Lang and Brook Bishop explore the critical difference between optimizing for want versus need, revealing how this mindset shift is the key to true entrepreneurial freedo…
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